We are revolutionizing how people interact with branded merchandise.
Not just in the branded products, but in how you order, launch, and deliver experiences that stick. Our tech and service work together to make branded moments smarter, personal, and way more impactful.
Most platforms make you fit their mold. Ours adapts to your workflow and needs.
We don’t onboard you and ask you to do the work. We design, build, and manage your merch store and gifting platform for you, so you regain time and get the credit, not a longer to-do list.
Plug your tech stack in, without the uplift.
Our tech team handles bi-directional custom integrations, SSO, and PunchOuts to match your operations and goals.
From automated merch sends in Marketing and Sales, to HR team recognition. Meanwhile, Ops and Procurement are streamlining employee access and tightening up budget controls through automation.
You stay in control, automated, and ready to show results.
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We’ve built multiple teams just to serve you. These teams back your dedicated account management team and platform. They are seamlessly tapped into when you need them most.
They aim to build brand, reduce friction, and reduce the need of multiple vendors.
Whether it's one department or five, we flex to your structure. We collaborate directly with each team, marketing, HR, ops, procurement, to meet their goals, while building unified solutions when needs overlap.
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We are creating cool products, curated for awesome companies, and delivered on an international scale.
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How Drybar launched luxe merch without the markup.
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Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
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The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
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Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
How Seismic automated merch and saved 30+ hours.
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Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
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Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
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we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
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How AppSumo sparked Cybertruck buzz with bold kits.
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AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
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AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
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Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
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Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
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Or give us a call (317) 703-3449
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