Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
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The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
.png)
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
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Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
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we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
.jpg)
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
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AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
.png)
Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
.jpg)
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Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo approached Thumbprint with a two-fold mission:
The ask? Two distinct kits that embodied the playful spirit of Spring Break while remaining useful, compact, and easy to ship—even internationally. Thumbprint handled the entire process—from product strategy and sourcing to kitting, fulfillment, and global delivery.
Creating an unforgettable Spring Break experience through merch wasn’t just about sending beachy swag. Each item needed to:
With a tight delivery window ahead of the April 8–12 sale, Thumbprint had 8 weeks to move from concept to doorstep. That included ideation, sourcing, design review, custom kitting, and shipping—including to international recipients as far as Serbia. There was zero room for delay.
.png)
To bring the theme to life while meeting practical constraints, Thumbprint developed a strategy rooted in three key pillars:
Lifestyle Alignment
We curated products that reflected “vacation mode” without sacrificing utility.
Efficient Execution
Every decision factored in fulfillment.
Emotional Tie-Ins
We included The Geography of Bliss, a book that encouraged reflection and recharge.
.png)
.png)
Form Meets Function
Smart packaging didn’t just save space—it elevated the experience. Every item was intentional, compact, and on-theme, arriving in a kit that felt like an invitation to disconnect and enjoy.
A Hit With Employees and Influencers
Feedback flooded in from both groups. Employees felt energized and appreciated. Influencers organically posted their unboxings, amplifying the campaign ahead of schedule—no paid media required.
Ready, Set, Launch
All kits arrived before the April 8–12 sale window, giving recipients time to enjoy and engage. The tone was set. The energy was real. And the campaign was primed to perform.
Elevated Internal Engagement Employees felt aligned, excited, and connected to the brand’s Spring Break spirit—before the campaign even launched.
Organic Influencer Reach Influencers shared unboxing content and product highlights across social platforms, generating early awareness with no formal spend.
On-Time Global Delivery Despite international fulfillment (including Serbia), every kit arrived ahead of schedule—proving our kitting and dropshipping strategy works at scale.
Brand Love and Loyalty Thoughtful touches like The Geography of Bliss transformed a swag box into a memorable brand moment. Recipients didn’t just get a kit—they got a vibe.
What started as a seasonal send became a powerful brand touchpoint—one that didn’t just tell the story of Spring Break, but let people live it.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo approached Thumbprint with a two-fold mission:
The ask? Two distinct kits that embodied the playful spirit of Spring Break while remaining useful, compact, and easy to ship—even internationally. Thumbprint handled the entire process—from product strategy and sourcing to kitting, fulfillment, and global delivery.
Creating an unforgettable Spring Break experience through merch wasn’t just about sending beachy swag. Each item needed to:
With a tight delivery window ahead of the April 8–12 sale, Thumbprint had 8 weeks to move from concept to doorstep. That included ideation, sourcing, design review, custom kitting, and shipping—including to international recipients as far as Serbia. There was zero room for delay.
To bring the theme to life while meeting practical constraints, Thumbprint developed a strategy rooted in three key pillars:
Lifestyle Alignment
We curated products that reflected “vacation mode” without sacrificing utility.
Efficient Execution
Every decision factored in fulfillment.
Emotional Tie-Ins
We included The Geography of Bliss, a book that encouraged reflection and recharge.
Efficient Execution
Every decision factored in fulfillment.
Emotional Tie-Ins
We included The Geography of Bliss, a book that encouraged reflection and recharge.
Form Meets Function
Smart packaging didn’t just save space—it elevated the experience. Every item was intentional, compact, and on-theme, arriving in a kit that felt like an invitation to disconnect and enjoy.
A Hit With Employees and Influencers
Feedback flooded in from both groups. Employees felt energized and appreciated. Influencers organically posted their unboxings, amplifying the campaign ahead of schedule—no paid media required.
Ready, Set, Launch
All kits arrived before the April 8–12 sale window, giving recipients time to enjoy and engage. The tone was set. The energy was real. And the campaign was primed to perform.
Elevated Internal Engagement Employees felt aligned, excited, and connected to the brand’s Spring Break spirit—before the campaign even launched.
Organic Influencer Reach Influencers shared unboxing content and product highlights across social platforms, generating early awareness with no formal spend.
On-Time Global Delivery Despite international fulfillment (including Serbia), every kit arrived ahead of schedule—proving our kitting and dropshipping strategy works at scale.
Brand Love and Loyalty Thoughtful touches like The Geography of Bliss transformed a swag box into a memorable brand moment. Recipients didn’t just get a kit—they got a vibe.
What started as a seasonal send became a powerful brand touchpoint—one that didn’t just tell the story of Spring Break, but let people live it.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Bitly is a globally recognized platform built around connection. While best known for its link-shortening technology, Bitly has evolved into a powerhouse for digital engagement, serving millions and driving innovation across industries.
RIPL is redefining what it means to give branded merchandise by delivering swag for the planet. Their sustainable products, like bottles that clean up ocean plastic or notebooks that protect endangered species, offer companies a meaningful story to tell while making a real impact.
Together, Bitly and RIPL wanted to bring that impact to life through a high-touch, high-purpose holiday gifting experience.
Bitly is a globally recognized platform built around connection. While best known for its link-shortening technology, Bitly has evolved into a powerhouse for digital engagement, serving millions and driving innovation across industries.
RIPL is redefining what it means to give branded merchandise by delivering swag for the planet. Their sustainable products, like bottles that clean up ocean plastic or notebooks that protect endangered species, offer companies a meaningful story to tell while making a real impact.
Together, Bitly and RIPL wanted to bring that impact to life through a high-touch, high-purpose holiday gifting experience.
Thumbprint partnered with Bitly and RIPL to bring this shared mission to life: combining premium, sustainable products with storytelling that would resonate long after the gift was opened.
Custom Packaging & QR Code Integration
We worked closely with both teams to design packaging for RIPL bottles that told the story of the initiative. Each bottle was laser-etched with Bitly branding and featured a custom QR code, linking recipients to a dedicated swag store and redemption experience.
Swag Store Development
Using Bitly’s technology, we created a fully branded Bitly x RIPL page on the swag store. The landing page did more than offer a product—it told a story, highlighting RIPL’s mission to fight plastic pollution and create jobs in Bali.
Gift Redemption & Fulfillment
Recipients accessed their gifts via a personalized redemption portal. Once orders were placed, Thumbprint handled the kitting, warehousing, and direct-to-doorstep fulfillment—seamlessly.
Two major challenges shaped our approach:
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We started by immersing ourselves in the values and voice of both brands. Our goal: build a gifting experience that didn’t just align with Bitly’s ethos of innovation and RIPL’s sustainability mission but embodied them.
Thumbprint led every phase of the project:
.png)
.png)
The redemption page launched the experience and the story behind it.
Recipients unlocked their gift through a Bitly-branded page that connected them to something bigger. Each bottle redeemed created a day of employment for plastic collectors in Bali and helped keep hundreds of pounds of plastic from reaching the ocean.
The product itself was a moment of tasteful branding: laser-etched bottles, fully custom packaging, and clever copy like “You’re hot then you’re cold – Insulated Bottle” gave it personality. A QR code on the lid tied it all together, inviting recipients to scan, explore, and learn more.
Behind the scenes, every scan helped Bitly track engagement and extend the reach of the story.
Cool mission. Cooler results. Together, Bitly, RIPL, and Thumbprint turned purpose into measurable impact:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Bitly is a globally recognized platform built around connection. While best known for its link-shortening technology, Bitly has evolved into a powerhouse for digital engagement, serving millions and driving innovation across industries.
RIPL is redefining what it means to give branded merchandise by delivering swag for the planet. Their sustainable products, like bottles that clean up ocean plastic or notebooks that protect endangered species, offer companies a meaningful story to tell while making a real impact.
Together, Bitly and RIPL wanted to bring that impact to life through a high-touch, high-purpose holiday gifting experience.
Thumbprint partnered with Bitly and RIPL to bring this shared mission to life: combining premium, sustainable products with storytelling that would resonate long after the gift was opened.
Custom Packaging & QR Code Integration
We worked closely with both teams to design packaging for RIPL bottles that told the story of the initiative. Each bottle was laser-etched with Bitly branding and featured a custom QR code, linking recipients to a dedicated swag store and redemption experience.
Swag Store Development
Using Bitly’s technology, we created a fully branded Bitly x RIPL page on the swag store. The landing page did more than offer a product—it told a story, highlighting RIPL’s mission to fight plastic pollution and create jobs in Bali.
Gift Redemption & Fulfillment
Recipients accessed their gifts via a personalized redemption portal. Once orders were placed, Thumbprint handled the kitting, warehousing, and direct-to-doorstep fulfillment—seamlessly.
Two major challenges shaped our approach:
We started by immersing ourselves in the values and voice of both brands. Our goal: build a gifting experience that didn’t just align with Bitly’s ethos of innovation and RIPL’s sustainability mission but embodied them.
Thumbprint led every phase of the project:
The redemption page launched the experience and the story behind it.
Recipients unlocked their gift through a Bitly-branded page that connected them to something bigger. Each bottle redeemed created a day of employment for plastic collectors in Bali and helped keep hundreds of pounds of plastic from reaching the ocean.
The product itself was a moment of tasteful branding: laser-etched bottles, fully custom packaging, and clever copy like “You’re hot then you’re cold – Insulated Bottle” gave it personality. A QR code on the lid tied it all together, inviting recipients to scan, explore, and learn more.
Behind the scenes, every scan helped Bitly track engagement and extend the reach of the story.
Cool mission. Cooler results. Together, Bitly, RIPL, and Thumbprint turned purpose into measurable impact:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
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We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
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The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
How Drybar launched luxe merch without the markup.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
How Seismic automated merch and saved 30+ hours.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
How Thumbprint helped Crash Bandicoot catch buzz.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
How Thumbprint created retail merch that the fans love.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
How Drybar launched luxe merch without the markup.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
How Seismic automated merch and saved 30+ hours.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
How Thumbprint created retail merch that the fans love.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
How Drybar launched luxe merch without the markup.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
How Seismic automated merch and saved 30+ hours.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
How AppSumo sparked Cybertruck buzz with bold kits.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
How Seismic automated merch and saved 30+ hours.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
How AppSumo sparked Cybertruck buzz with bold kits.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
AppSumo Spring Break kits fully engaged.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo approached Thumbprint with a two-fold mission:
The ask? Two distinct kits that embodied the playful spirit of Spring Break while remaining useful, compact, and easy to ship—even internationally. Thumbprint handled the entire process—from product strategy and sourcing to kitting, fulfillment, and global delivery.
Creating an unforgettable Spring Break experience through merch wasn’t just about sending beachy swag. Each item needed to:
With a tight delivery window ahead of the April 8–12 sale, Thumbprint had 8 weeks to move from concept to doorstep. That included ideation, sourcing, design review, custom kitting, and shipping—including to international recipients as far as Serbia. There was zero room for delay.
To bring the theme to life while meeting practical constraints, Thumbprint developed a strategy rooted in three key pillars:
Lifestyle Alignment
We curated products that reflected “vacation mode” without sacrificing utility.
Efficient Execution
Every decision factored in fulfillment.
Emotional Tie-Ins
We included The Geography of Bliss, a book that encouraged reflection and recharge.
Form Meets Function
Smart packaging didn’t just save space—it elevated the experience. Every item was intentional, compact, and on-theme, arriving in a kit that felt like an invitation to disconnect and enjoy.
A Hit With Employees and Influencers
Feedback flooded in from both groups. Employees felt energized and appreciated. Influencers organically posted their unboxings, amplifying the campaign ahead of schedule—no paid media required.
Ready, Set, Launch
All kits arrived before the April 8–12 sale window, giving recipients time to enjoy and engage. The tone was set. The energy was real. And the campaign was primed to perform.
Elevated Internal Engagement Employees felt aligned, excited, and connected to the brand’s Spring Break spirit—before the campaign even launched.
Organic Influencer Reach Influencers shared unboxing content and product highlights across social platforms, generating early awareness with no formal spend.
On-Time Global Delivery Despite international fulfillment (including Serbia), every kit arrived ahead of schedule—proving our kitting and dropshipping strategy works at scale.
Brand Love and Loyalty Thoughtful touches like The Geography of Bliss transformed a swag box into a memorable brand moment. Recipients didn’t just get a kit—they got a vibe.
What started as a seasonal send became a powerful brand touchpoint—one that didn’t just tell the story of Spring Break, but let people live it.
How Thumbprint helped Crash Bandicoot catch buzz.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo is a premier online marketplace delivering lifetime software deals and powerful tools to entrepreneurs, startups, and digital marketers around the globe. Known for its bold promotions, quirky brand voice, and loyal fanbase, AppSumo doesn’t just sell software—it builds buzz.
So when the team decided to give away a Tesla Cybertruck (yes, really) and pair it with 20 lifetime deals, they needed a merch experience that could match the campaign’s ambition—without crossing legal lines.
AppSumo came to Thumbprint with a big idea: create two themed swag kits—one for employees, one for influencers—that would ignite internal excitement and external engagement ahead of Sumo Day, their biggest annual sales event
The vision was bold. The delivery had to be flawless.
Thumbprint handled everything:
Initial ideas ranged from flamethrowers and Tesla replica models to Elon-themed accessories. Fun? Yes. Legal?
Not a chance.The real challenge became
With copyright constraints looming, Thumbprint had to move fast and think smarter, finding creative workarounds that didn’t compromise on experience.
Thumbprint reimagined the campaign with emotionally resonant products that hinted at the Cybertruck’s bold DNA—without naming names.
BrüMate 64oz Matte Black Jug
A rugged, oversized jug that mirrored the Cybertruck’s clean lines and utilitarian strength. Sleek. Durable. Built to last.
Fisher Space Pen
Writes underwater. Writes in space. Writes upside down. A premium nod to the spirit of innovation.
Two-Sided Acrylic AwardOne side: a 3D rendering of the Model T. The other: a silhouette of the Cybertruck. A nostalgic wink at the future of mobility.
Hot Wheels CybertruckThe one playful bend in the rules—small enough to delight, nostalgic enough to avoid legal issues, and perfect for desks or kids.
Together, these pieces told a story of progress, durability, and bold thinking—without ever having to say it outright.
Thumbprint executed two distinct kit versions:
Every item had a purpose—whether to spark delight, drive conversation, or reinforce the story behind AppSumo’s biggest giveaway yet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo is a leading online marketplace offering curated software deals designed to empower entrepreneurs, small businesses, and marketers. Known for delivering high-value tools at unbeatable prices, the brand has built a loyal following around both its product offerings and its creative, high-energy campaign culture.To support one of its biggest seasonal campaigns—the Spring Break Sale—AppSumo wanted to create more than buzz. They wanted to deliver it.
AppSumo approached Thumbprint with a two-fold mission:
The ask? Two distinct kits that embodied the playful spirit of Spring Break while remaining useful, compact, and easy to ship—even internationally. Thumbprint handled the entire process—from product strategy and sourcing to kitting, fulfillment, and global delivery.
Creating an unforgettable Spring Break experience through merch wasn’t just about sending beachy swag. Each item needed to:
With a tight delivery window ahead of the April 8–12 sale, Thumbprint had 8 weeks to move from concept to doorstep. That included ideation, sourcing, design review, custom kitting, and shipping—including to international recipients as far as Serbia. There was zero room for delay.
To bring the theme to life while meeting practical constraints, Thumbprint developed a strategy rooted in three key pillars:
Lifestyle Alignment
We curated products that reflected “vacation mode” without sacrificing utility.
Efficient Execution
Every decision factored in fulfillment.
Emotional Tie-Ins
We included The Geography of Bliss, a book that encouraged reflection and recharge.
Form Meets Function
Smart packaging didn’t just save space—it elevated the experience. Every item was intentional, compact, and on-theme, arriving in a kit that felt like an invitation to disconnect and enjoy.
A Hit With Employees and Influencers
Feedback flooded in from both groups. Employees felt energized and appreciated. Influencers organically posted their unboxings, amplifying the campaign ahead of schedule—no paid media required.
Ready, Set, Launch
All kits arrived before the April 8–12 sale window, giving recipients time to enjoy and engage. The tone was set. The energy was real. And the campaign was primed to perform.
Elevated Internal Engagement Employees felt aligned, excited, and connected to the brand’s Spring Break spirit—before the campaign even launched.
Organic Influencer Reach Influencers shared unboxing content and product highlights across social platforms, generating early awareness with no formal spend.
On-Time Global Delivery Despite international fulfillment (including Serbia), every kit arrived ahead of schedule—proving our kitting and dropshipping strategy works at scale.
Brand Love and Loyalty Thoughtful touches like The Geography of Bliss transformed a swag box into a memorable brand moment. Recipients didn’t just get a kit—they got a vibe.
What started as a seasonal send became a powerful brand touchpoint—one that didn’t just tell the story of Spring Break, but let people live it.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
Every detail, from the textured material to the tonal gray palette and retail-grade finishes, was engineered to fit the Drybar brand—and its audience’s lifestyle
This project came with two major challenges:
To succeed, we had to strike a balance between:
We studied what was trending in activewear and upscale casual fashion. Think: muted gray tones, soft-touch materials, and subtle embellishments that feel at home in a yoga studio or on a Target run
Key Features Included:
Every choice, from material texture to color contrast, was intentional. We weren’t slapping a logo on a blank. We were building a product people would want to use daily.
Digital-First, Designed to Convert
The merch platform became the launchpad. Owners received a branded email and were directed to a page featuring high-quality renderings, group-buy incentives, and a live order counter. As volume rose, pricing dropped, and excitement built.
Group-Buy Success
Franchisees across the country committed to thousands of units. Once the order window closed, Thumbprint handled full production, fulfillment, and drop-shipping directly to salons.
Everyday Use, Elevated Exposure
The bags were more than giveaways, they became lifestyle staples. Owners kept them. Employees used them. Customers wore them. It was a retail-level product doing brand work 24/7.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
How Thumbprint helped Crash Bandicoot catch buzz.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
Activision Blizzard is a global entertainment powerhouse, responsible for some of the most iconic franchises in gaming history—Overwatch, Call of Duty, World of Warcraft, and more. Their mission is to craft immersive, competitive storytelling experiences at scale, connecting millions of players across platforms.
One of those legendary franchises? Crash Bandicoot. Originally launched in 1996, Crash remains a fan favorite across generations. In 2020, Activision Blizzard leveled up the series with Crash Bandicoot 4: It’s About Time, and in 2023, they looked to make a splash with the game’s long-awaited release on Steam; enter: Thumbprint.
When Activision Blizzard’s Emerging Franchises team wanted to make a bold impression on the gaming community, they turned to Thumbprint to help create an influencer kit experience that would speak the language of modern streamers while honoring the nostalgia of the Crash Bandicoot franchise.
The mission: Design and deliver 150 immersive, gamer-approved kits that would get streamers talking and posting about the upcoming Steam launch of Crash Bandicoot 4.
We brought the full weight of our services to the table:
Together, we didn’t just send a box, we delivered a story in slices. & everyone wanted a piece of the pie.
Influencer fatigue is real—especially in the gaming world. To cut through the noise and generate real buzz, this kit had to do more than look good on camera. It had to stop scrolls, spark nostalgia, and deliver a moment that felt personal to the recipient while still being unmistakably Crash.
There were multiple variables at play:
We started where every great gaming session starts: with snacks. Specifically pizza.
Our strategy was to meet the audience where they are. And where they are, usually, is gaming for hours with greasy fingers and an energy drink. So, we leaned into the stereotype.
We created the Aku Aku Steam-In Pizza Shack Kit, a full-on fictional pizza delivery brand inspired by Crash Bandicoot. Our in-house design team crafted an entire visual identity, from logos to packaging. The experience unfolded layer by layer, just like a classic side-scroller.
Inside each branded pizza box:
To top it all off, we included a sealant sticker styled like a pizza receipt. Hidden in the fine print? A not-so-subtle Easter Egg: the official Steam ‘delivery date’ that was in the future, eluding the Steam release for Crash Bandicoot 4. A true gamer move
The final result wasn’t a kit. It was a campaign and activation in a box.
We handled everything from concept to doorstep, allowing Activision Blizzard’s team to stay focused on the bigger launch strategy while we executed flawlessly behind the scenes.
The Aku Aku Pizza Shack Kit did exactly what it was built to do: break through.
40+ media placements, including features in fan-driven and industry publications
400M+ in online media reach (UMV)
Dozens of unboxing videos across YouTube, Twitch, and social media
Direct fan engagement and requests for more Aku Aku deliveries
Influencer excitement that converted into launch hype across the Crash Bandicoot community
And yes, the influencers did guess what the easter egg date was on the sticker.
How Thumbprint created retail merch that the fans love.
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Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
Our Role Included:
With rising expectations from attendees and increasing competition from headliner-exclusive merchandise tents, PCB Entertainment needed a merchandising solution that could:
Thumbprint was brought in to turn this challenge into a scalable, repeatable win.
To meet the scale and energy of Gulf Coast Jam, we started with strategy rooted in audience insight, design relevance, and operational efficiency.
Audience-First Design
We analyzed demographic data, fan behavior, and artist personas to inform the product mix, creating designs that felt fresh, relevant, and collectible. Our in-house design team crafted artwork that nodded to country culture while standing out in the sea of standard tour merch.
Pre-Planning & Coordination
From kickoff to execution, we held planning sessions with PCB Entertainment to align on goals, timelines, and logistics. Every phase, from creative direction to tent layout, was mapped to create a cohesive experience.
Omnichannel Experience
We launched the online store the same day tickets dropped, giving fans early access to tees, hoodies, hats, tumblers, and more. A limited-edition VIP package released in the fall generated buzz and provided superfans with first access to exclusive items.
Retail-Ready Infrastructure
On-site, we staffed and operated a full merch tent with trained personnel and multiple POS stations. We implemented real-time inventory tracking to avoid stockouts and long lines and ensure fans could get what they wanted without missing the music.
Merch That Moved the Crowd
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Pre-Event Excitement
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
On-Site Success
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
📈 Year-Over-Year Sales Growth
Despite competition from the top-selling country artist of the year, Gulf Coast Jam’s merch program remained profitable and continued to grow—thanks to strategic planning, on-trend designs, and an intentionally low barrier to purchase on-site.
How Seismic automated merch and saved 30+ hours.
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Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic is a global leader in sales enablement software, helping enterprise teams scale performance through training, content automation, and data insights. With 1,500+ employees and over $300M in annual revenue, Seismic has acquired major platforms, including Lessonly, to strengthen its learning and marketing tech stack. As the company continues to grow across the U.S., Europe, and Asia, so does the complexity of managing their internal brand experience.
Seismic had been using Thumbprint’s merch platform to send out new hire kits, but the process was fully manual. Each week, their people team pulled reports from their HRIS (ADP Workforce Now), manually entered orders on the store, and triggered shipments. One team member alone spent 30+ minutes a week just managing swag for new hires.
That’s where we saw the opportunity.
What started as a basic ask, “Can we send you an automated spreadsheet?,” evolved into a custom integration project. Our teams partnered with Seismic’s talent ops and tech departments to:
Seismic needed a way to:
The old way involved reports, spreadsheets, and constant oversight. Our challenge was to eliminate the friction without compromising the experience
we didn’t settle for the band-aid fix. Instead of just removing one manual step, we built an entirely new infrastructure that gave time back to the Seismic team and elevated the experience across the board. Here’s how we did it
Fail-Safe Testing: We partnered with Seismic’s tech team to live-test every scenario before launch. Edge cases were caught, filters refined, and everything ran clean from day one.
Seismic’s people team now gets the best of both worlds: a consistent onboarding experience delivered automatically—and all the time back to focus on what matters.
How Thumbprint partnered Bitly with RIPL to drive measurable impact.
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Bitly is a globally recognized platform built around connection. While best known for its link-shortening technology, Bitly has evolved into a powerhouse for digital engagement, serving millions and driving innovation across industries.
RIPL is redefining what it means to give branded merchandise by delivering swag for the planet. Their sustainable products, like bottles that clean up ocean plastic or notebooks that protect endangered species, offer companies a meaningful story to tell while making a real impact.
Together, Bitly and RIPL wanted to bring that impact to life through a high-touch, high-purpose holiday gifting experience.
Bitly is a globally recognized platform built around connection. While best known for its link-shortening technology, Bitly has evolved into a powerhouse for digital engagement, serving millions and driving innovation across industries.
RIPL is redefining what it means to give branded merchandise by delivering swag for the planet. Their sustainable products, like bottles that clean up ocean plastic or notebooks that protect endangered species, offer companies a meaningful story to tell while making a real impact.
Together, Bitly and RIPL wanted to bring that impact to life through a high-touch, high-purpose holiday gifting experience.
Thumbprint partnered with Bitly and RIPL to bring this shared mission to life: combining premium, sustainable products with storytelling that would resonate long after the gift was opened.
Custom Packaging & QR Code Integration
We worked closely with both teams to design packaging for RIPL bottles that told the story of the initiative. Each bottle was laser-etched with Bitly branding and featured a custom QR code, linking recipients to a dedicated swag store and redemption experience.
Swag Store Development
Using Bitly’s technology, we created a fully branded Bitly x RIPL page on the swag store. The landing page did more than offer a product—it told a story, highlighting RIPL’s mission to fight plastic pollution and create jobs in Bali.
Gift Redemption & Fulfillment
Recipients accessed their gifts via a personalized redemption portal. Once orders were placed, Thumbprint handled the kitting, warehousing, and direct-to-doorstep fulfillment—seamlessly.
Two major challenges shaped our approach:
We started by immersing ourselves in the values and voice of both brands. Our goal: build a gifting experience that didn’t just align with Bitly’s ethos of innovation and RIPL’s sustainability mission but embodied them.
Thumbprint led every phase of the project:
The redemption page launched the experience and the story behind it.
Recipients unlocked their gift through a Bitly-branded page that connected them to something bigger. Each bottle redeemed created a day of employment for plastic collectors in Bali and helped keep hundreds of pounds of plastic from reaching the ocean.
The product itself was a moment of tasteful branding: laser-etched bottles, fully custom packaging, and clever copy like “You’re hot then you’re cold – Insulated Bottle” gave it personality. A QR code on the lid tied it all together, inviting recipients to scan, explore, and learn more.
Behind the scenes, every scan helped Bitly track engagement and extend the reach of the story.
Cool mission. Cooler results. Together, Bitly, RIPL, and Thumbprint turned purpose into measurable impact:
